We had a pretty interesting name for our target market: Diversionistas. This meant they were hard working people who loved to get home, find that spot on the couch and relax. This also meant we had to find them in their comfort zone and talk to them about the power of the 100% fiber optic network. I was able to challenge my bilingual abilities with every TV production that I was a part of. This challenge was a great teacher. This is some of this work.
"Breathless"
"Why Fios"
"Circulo de la Muerte"