The River’s Edge Café and Patio Bar is located alongside the river walk in the Hilton Palacio del Rio. It’s the kind of place where one can relax and enjoy a meal or drinks. This was what the marketing team wanted us to communicate to those who were walking alongside the river, and to the guests of the Hilton Palacio del Rio.
Our main focus was on our partners direction to develop a logo that was relaxed and sophisticated at the same time. The mark we developed was inspired by the moment created when one sits down at the restaurant to experience a great meal authentic and unique to our city.
