During my time at Richards/Lerma (now Lerma) I constantly took part in projects that went beyond the ask of our clients. During this time we had a series that highlighted our employees and the interesting lives they lived outside of the agency named RAW Life. One day, I proposed a video that focused on one of the agencies most interesting duplas: Quim, our senior strategist who lived in Barcelona and RoboQuim, the robot that rolled around the agency acting as Quim's surrogate. I got my wish.
This is a project that I loved being a part of because it was something I got to write, direct.